The future of mobility could be "MaaS" for mobility as a service ...

maas

ELIOTT STERNE

Approx. reading : about 6 min

An ecosystem that is both private and public still in the making!

By 2050, the demand for mobility will have increased by more than 500%. Numerous surveys show that the future lies in mobility as a service.

The implementation of multimodal transport solutions has become a political priority for a growing number of cities around the world. Helsinki, Portland, Paris, Montreal and Singapore share the same objective: to impose the emergence of connected mobility means to facilitate trip planning and, above all, to limit the place of solo driving in their cities.

This ability for means of locomotion to communicate with each other and to integrate into a so-called “Mobility as a Service” (MaaS) environment is presented as the mobility of the future.

This implies that they must be able to integrate an environment that brings together all mobility services – from public transport to bicycle-sharing, including cars / bicycles and other personal scooters as well as taxi, carpooling and transport services. carsharing.

Grouped in this way, they become more accessible to users, and at the same time allow suppliers to pool their resources to offer users the best possible “transport cocktail”.

Two major challenges: Creating interoperability and automation

The difficulty comes from the uncertainty and in particular from the absence of a generalized standard of communication and data exchange induced in particular by the very political nature of the mobility and the multiplicity of potential stakeholders in any project.

The various players must not wait for the emergence of a hypothetical standard to develop and market connected mobility solutions as a Service because it is a market where the existence of a broad offer ends up imposing a standard. , which ultimately generalizes the use.

An electric motorcycle manufacturer can develop open and open-source connectivity that allows any partner to add a “vehicle” from their range to this open “MaaS” solution; the two products together then become a compatible and complementary mobility solution with the advantage of extending the possibilities of use.

The two partners can then get the revenue from the transaction and develop an additional income base when the use of one of the means of transport is followed by the second, in a form close to bringing in business.

Thus, everyone has an interest in extending the use since the sources of monetization are not only those resulting from the use of their own product.

This may be true between manufacturers of different and complementary products (Bus, Scooter, Car, etc.) but also between competitors on the same type of product (Scooter of brand A, Scooter of brand B, etc.) since the performance of extended use favors generating income even when the product is not used.

Change the paradigm and reinvent the business by focusing on the user first!

We naturally think of manufacturers and public operators when it comes to addressing the mobility of the future. 

However, there is an essential link that must take its place in the response to new mobility needs, namely: automobile distribution / repair groups.

Service professionals since always, flexible, local and close to customers, their DNA should make them natural players in the “MaaS” offer, especially since the used vehicle is their territory and the future of the mobility as a service cannot be considered on the sole basis of new vehicles.

Why don’t we see the emergence of more often from the management of these multidisciplinary groups a strategic vision of tomorrow’s mobility which would take advantage of their strengths and which could transform individual mobility thanks to new and innovative offers such as:

Benefits which quickly become tremendous!

In 2030, MaaS is expected to realize 9.2 trillion U.S. dollars in market capitalization.
statista – Mobility-as-a-service market capitalization – globally 2025-2035

The multiplicity of these interactions and their generalization in certain agglomerations is probably a pragmatic and effective way to lead to the development of standards which will then facilitate economies of scale for manufacturers.

It is also and above all a fantastic opportunity for manufacturers and distributors to position themselves as a partner of agglomerations by offering solutions to their own mobility strategy and by assuming for them the supply, maintenance, repair and recovery of “vehicles”.

The environmental and social benefits are immense.

This “as-a-Service” approach contributes to the reduction of polluting emissions, to the reduction of waste and the problems of recycling materials while offering mobility solutions to the less privileged populations who do not necessarily have the means to afford a personal means of transport and its corollary of maintenance or energy costs.

The company thus develops a positive brand image, generates more engagement and recognition, extends its revenue capacity beyond its traditional scope, which is an excellent basis for generating better profitability in the long term.

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ELIOTT STERNE

Approx. reading : about 6 min

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